"Congratulations!" the letter read, "You've won a year's supply of bacon, courtesy of Rashers R Us, purveyors of the world's freshest pork products!"
"Fantastic!" thought Sheila, "I knew my slogan was a winner! And to think everyone said I was mad to spend a fortnight writing about my love for bacon in 12 words or less. Who's the sad pork-obsessed loser NOW eh???!!"
Laughing maniacally, Sheila hastily ripped open the box and peered inside. A face peered back, blinking in the light. "Oink" said the face.